Technology I would like to see happen…..
The Q-Pad for Researchers
There have been many occasions over the last 20 odd years when I have questioned the role that data is expected to play for an organisation. Organisations collect a lot of data either internally or pay for its collection externally. In fact many organisations are awash with the data they collect.
In times of increasing competition and decreasing profitability in many sectors, what can organisations do to compete profitably? The answer from most of us and rightly so would be “Insights” : a word that is bandied around by marketing organisations, advertising agencies, research agencies, consultants et al.
What is an Insight?
“Dressing is a way of life” is a popular quote by designer Yves Saint Laurent. But what is the way of life and therefore dressing in India right now? My take is that it is constantly evolving and adapting to suit the changing times our country is experiencing. There was a time when women wore saris to work in India and were considered less successful than men. If you look around today, women have overtaken men in many ways professionally and they literally wear the pants now. You rarely see an office going girl wearing anything besides an indo-western outfit or even a completely western outfit which you would see on the streets of developed countries like US or UK. Continue reading
In today’s world, where ‘trending topic‘ has replaced ‘wildfire‘ as the synonym for hot news, whether you like it or not; you simply cannot ignore the omnipresence of social media. The fact that the first word of the attack on Osama Bin Laden in Pakistan by the US Seals was reported on Twitter, speaks a lot about the evolution of our information networks.
Mobile telephony, information technology, cloud computing, UID’s have become a way of life. There was a time when these technologies were merely food for science fiction, but now we cannot imagine a world without them. Technology is all over the place, in all aspects of our lives, including health-care. A steady paradigm shift is taking place in the medical industry – in the way diagnosis, drug delivery, and communication happens. Technological innovations have brought a revolution in the way diseases are diagnosed and treated at hospitals and dispensaries. Nowadays, patients are integrated into these processes, facilitated by these transformed technologies. Information, traditionally disseminated by paper files, is now communicated through e-files in CD-ROMs and USB drives. Even wireless technology is being used increasingly. And these are the little triggers that are transforming health-care radically. Continue reading
In this blog post, I would like to walk my readers through the journey that two startups took, namely, my company Brandscapes, and our client Value Budget Housing Corporation. VBHC is a housing development company floated by a bunch of professionals who have a dream for India, and truly wish to make a difference to the masses who otherwise cannot hope to have access to good education and decent living conditions. VBHC has a dream to build 1M affordable homes across the country, and within several of these gated communities they wish to install a school, so that two vital concerns of the Indian household are taken care of in one place. Continue reading
Most web posts, press articles and cocktail conversations appear to hover round this fast-growing phenomenon called Social Media. Marketers are trying it out, analysts are examining it, consultants are spouting ‘gyaan’, while the youth quietly goes about using it, making it a part of their daily lives, with minimum fuss. Continue reading