Monthly Archives: May 2011

Social Media – Some trends

Most web posts, press articles and cocktail conversations appear to hover round this fast-growing phenomenon called Social Media. Marketers are trying it out, analysts are examining it, consultants are spouting ‘gyaan’, while the youth quietly goes about using it, making … Continue reading

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Winning Insights™ For Profitable Growth

Winning Insights™ At Brandscapes Worldwide we are passionately in search of the Winning Insights™ that convert marketing challenges into clear victories. With a comprehensive suite of marketing consulting services, we can extract the most valuable insights from a sea of … Continue reading

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Expert Take

Monopoly is not always good. Competition is essential for stimulating growth. Without competition market development is a lonely and tortuous task. Maggi was launched in instant noodle category way back in early 1980s. Today it dominates the category with around … Continue reading

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Why People Blog?

It’s not rocket science that with the popularity and power of the Internet growing all over the world, online marketing has become a high interest topic. Early marketing applications started with banner and pop-up ads recently moved to tools such … Continue reading

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Social Media: Are you on it?

Customer dynamics on the Social web Wikipedia describes Social media as media for social interaction, using highly accessible and scalable communication techniques. It is the use of web-based and mobile technologies to turn communication into interactive dialogue. However Social Media … Continue reading

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