Monthly Archives: September 2012

Online Groceries – Here to stay?

All of you who read the blog – Technology trends in MR – would agree that technology has made the lives of researchers much more interesting and easier. An excited call from a friend last evening pushed me into evaluating … Continue reading

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Can Videocon move up the price ladder?

Sep 17, 2012, Business Standard – Price upgrades can be hard to get right and brand renovations take a lot of time and money. Above all, it can be difficult to transform customers’ perceptions. However, mass market brand Videocon believes … Continue reading

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Entrepreneur Decode – The ‘Milk Van’ Library Model

Reading e-books is a fast-growing trend. But for many, the charm of reading a physical copy still remains. In a quest to find a library close to my residence in Mumbai, I stumbled upon a very innovative business idea, Just … Continue reading

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Will Kirana Stores survive the onslaught of Modern Retail?

All the discussion about the government allowing the entry of retail giants like Walmart into India, ended up in traditional stores being portrayed as hapless victims. Well, the reality seems to be far from it! According to IBEF, the size … Continue reading

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Does a Celebrity maketh a Brand or vice-a-versa?

The debate has been going on for a while and it continues. Who is bigger? Is it the brand or is it the celebrity? Source – http://www.adidas.com Brands and celebrities always go together, more so if you take a sport … Continue reading

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