Author Archives: Brandscapes Worldwide

About Brandscapes Worldwide

Brandscapes specializes in marketing analytics and insight consulting for consumer goods, services and the retail sectors. We leverage the power of advanced data mining tools and the practical marketing and communication planning expertise to distil actionable marketing insights.

Catchment Analysis for Retailers

Different businesses have their respective key “P”s of the marketing mix. For a manufacturing company it is their “Product”, for the beverage giant it is “promotion” and for the commodity business it is the “price”. However, for the retailers the … Continue reading

Posted in Advertising, Branding, Consulting, MR, Retail, SMM | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Relevance Marketing in Retail through loyalty card programs

A few days ago, as I was clearing my inbox, I stumbled across an e-mail I had received from an Indian retail chain. It was regarding the loyalty card I hold with them, on which I accumulate points whenever I … Continue reading

Posted in Analytics, Big Data, Branding, Retail | Tagged , , , , , , , , , , | Leave a comment

Marketing Gamification

In 2013, Swisscom & Samsung decided to launch Samsung Galaxy S4 smartphone in Switzerland. The product had a unique eye-tracking technology by which the phone knows when you are looking at it. The company designed a promotional strategy around this … Continue reading

Posted in Analytics, Branding, Consulting, MR | Tagged , , , , , , , , , | Leave a comment

Brandscapes gets Empowered!

Brandscapes organised two days of amazing, inspiring and insightful presentation training for our employees on 15th and 16th Nov, 2013. Mr. Pranesh Misra, our Chairman and Managing Director, believes that visualisation is the key to our work and hence we need to … Continue reading

Posted in Consulting, General | Tagged , , , , , , , , , | Leave a comment

Brandscapes Worldwide & Coca-Cola Company Win the Best Paper Award at 23rd MRSI Annual Seminar

The 23rd Market Research Society of India Annual Seminar was held in Mumbai on 11th and 12th November. Brandscapes Worldwide and Coca-Cola Company won the Best Paper Award for their paper titled, “Mobile Based Consumption Tracking”. This paper presented the learning derived from … Continue reading

Posted in Consulting, General, MR | Tagged , , , , , , , , , , , , , , | Leave a comment

The Great Indian Online bazaar (E-Tailing in India: A Snapshot)

According to a recent report by the IAMAI the ecommerce industry in India is pegged at INR 630 Bn by December 2013 year end with a 33% jump from December 2012. To put this in context, as per the India … Continue reading

Posted in General, Retail | Tagged , , , , , , , , , , , | 2 Comments

Culture drives Behaviour

A Country is defined not only by its geography but also by its history, culture, religion and economic development. Individuals from different countries can be differentiated on the basis of the products they consume, their overall lifestyle, and even the … Continue reading

Posted in General, MR | Tagged , , , , , , , , , , , , , , , , | Leave a comment