Author Archives: Brandscapes Worldwide

About Brandscapes Worldwide

Brandscapes specializes in marketing analytics and insight consulting for consumer goods, services and the retail sectors. We leverage the power of advanced data mining tools and the practical marketing and communication planning expertise to distil actionable marketing insights.

What companies winning at Big Data do differently?

Big Data is high-volume, high-velocity and high-variety information that requires specialized and innovative forms of storage and analysis for enhanced insight and decision making. Staggering statistics mentioned in prior articles depict the amount of data being generated every day. To … Continue reading

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Of Hurricanes & Strawberry Pop tarts

Big Data reminds me of the millennium bug. Y2K bug (or millennium bug) paranoia heightened in the last five years of the past century. The fear resulted from the practice of abbreviating the four-digit year to two digits, which could … Continue reading

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Should advertising awards be scrapped?

This article was featured in the April 22nd, 2013 issue of Business Standard ======================================================================================= The Creative Awards scene is getting murkier every year. A few rotten eggs are raising a stink. So should we throw the baby out with the baby … Continue reading

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The Rural Growth Tide

“Rural consumption outpaces that in cities” read the recent headline in the Times of India. The National Sample Survey Office (NSSO) data showed that while the growth in spending on goods and services by rural India during the two-year period … Continue reading

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Functional Literacy and the New Consumer

Socialization, for humans, begins as early as when the brain begins to recognize faces. Consumer socialization soon follows suit; taking cornflakes out of a particular box every morning for breakfast, putting on shoes with three stripes on your toddler’s feet … Continue reading

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Retailing and the FDI Debate

Retailing is the interface between the producer and the individual consumer buying for personal consumption. The Indian Retail Industry, which contributes 14% to the national GDP, is largely an unorganized market. Only 4% of the industry is organized, and it … Continue reading

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Bollywood Marketing

The Indian Film Industry is the largest film producing industry in the world. It produces close to 1000 movies a year, compared to Hollywood & Japan which only produce about 500 and 400 movies a year, respectively. With revenues of … Continue reading

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