Category Archives: Advertising

Catchment Analysis for Retailers

Different businesses have their respective key “P”s of the marketing mix. For a manufacturing company it is their “Product”, for the beverage giant it is “promotion” and for the commodity business it is the “price”. However, for the retailers the … Continue reading

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Should advertising awards be scrapped?

This article was featured in the April 22nd, 2013 issue of Business Standard ======================================================================================= The Creative Awards scene is getting murkier every year. A few rotten eggs are raising a stink. So should we throw the baby out with the baby … Continue reading

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