Category Archives: Analytics

Relevance Marketing in Retail through loyalty card programs

A few days ago, as I was clearing my inbox, I stumbled across an e-mail I had received from an Indian retail chain. It was regarding the loyalty card I hold with them, on which I accumulate points whenever I … Continue reading

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Marketing Gamification

In 2013, Swisscom & Samsung decided to launch Samsung Galaxy S4 smartphone in Switzerland. The product had a unique eye-tracking technology by which the phone knows when you are looking at it. The company designed a promotional strategy around this … Continue reading

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What companies winning at Big Data do differently?

Big Data is high-volume, high-velocity and high-variety information that requires specialized and innovative forms of storage and analysis for enhanced insight and decision making. Staggering statistics mentioned in prior articles depict the amount of data being generated every day. To … Continue reading

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Of Hurricanes & Strawberry Pop tarts

Big Data reminds me of the millennium bug. Y2K bug (or millennium bug) paranoia heightened in the last five years of the past century. The fear resulted from the practice of abbreviating the four-digit year to two digits, which could … Continue reading

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