Category Archives: Branding

Catchment Analysis for Retailers

Different businesses have their respective key “P”s of the marketing mix. For a manufacturing company it is their “Product”, for the beverage giant it is “promotion” and for the commodity business it is the “price”. However, for the retailers the … Continue reading

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Relevance Marketing in Retail through loyalty card programs

A few days ago, as I was clearing my inbox, I stumbled across an e-mail I had received from an Indian retail chain. It was regarding the loyalty card I hold with them, on which I accumulate points whenever I … Continue reading

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Marketing Gamification

In 2013, Swisscom & Samsung decided to launch Samsung Galaxy S4 smartphone in Switzerland. The product had a unique eye-tracking technology by which the phone knows when you are looking at it. The company designed a promotional strategy around this … Continue reading

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Bollywood Marketing

The Indian Film Industry is the largest film producing industry in the world. It produces close to 1000 movies a year, compared to Hollywood & Japan which only produce about 500 and 400 movies a year, respectively. With revenues of … Continue reading

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Can Videocon move up the price ladder?

Sep 17, 2012, Business Standard – Price upgrades can be hard to get right and brand renovations take a lot of time and money. Above all, it can be difficult to transform customers’ perceptions. However, mass market brand Videocon believes … Continue reading

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Does a Celebrity maketh a Brand or vice-a-versa?

The debate has been going on for a while and it continues. Who is bigger? Is it the brand or is it the celebrity? Source – http://www.adidas.com Brands and celebrities always go together, more so if you take a sport … Continue reading

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