Category Archives: Consulting

Catchment Analysis for Retailers

Different businesses have their respective key “P”s of the marketing mix. For a manufacturing company it is their “Product”, for the beverage giant it is “promotion” and for the commodity business it is the “price”. However, for the retailers the … Continue reading

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Marketing Gamification

In 2013, Swisscom & Samsung decided to launch Samsung Galaxy S4 smartphone in Switzerland. The product had a unique eye-tracking technology by which the phone knows when you are looking at it. The company designed a promotional strategy around this … Continue reading

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Brandscapes gets Empowered!

Brandscapes organised two days of amazing, inspiring and insightful presentation training for our employees on 15th and 16th Nov, 2013. Mr. Pranesh Misra, our Chairman and Managing Director, believes that visualisation is the key to our work and hence we need to … Continue reading

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Brandscapes Worldwide & Coca-Cola Company Win the Best Paper Award at 23rd MRSI Annual Seminar

The 23rd Market Research Society of India Annual Seminar was held in Mumbai on 11th and 12th November. Brandscapes Worldwide and Coca-Cola Company won the Best Paper Award for their paper titled, “Mobile Based Consumption Tracking”. This paper presented the learning derived from … Continue reading

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What companies winning at Big Data do differently?

Big Data is high-volume, high-velocity and high-variety information that requires specialized and innovative forms of storage and analysis for enhanced insight and decision making. Staggering statistics mentioned in prior articles depict the amount of data being generated every day. To … Continue reading

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Of Hurricanes & Strawberry Pop tarts

Big Data reminds me of the millennium bug. Y2K bug (or millennium bug) paranoia heightened in the last five years of the past century. The fear resulted from the practice of abbreviating the four-digit year to two digits, which could … Continue reading

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Should advertising awards be scrapped?

This article was featured in the April 22nd, 2013 issue of Business Standard ======================================================================================= The Creative Awards scene is getting murkier every year. A few rotten eggs are raising a stink. So should we throw the baby out with the baby … Continue reading

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The Rural Growth Tide

“Rural consumption outpaces that in cities” read the recent headline in the Times of India. The National Sample Survey Office (NSSO) data showed that while the growth in spending on goods and services by rural India during the two-year period … Continue reading

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Functional Literacy and the New Consumer

Socialization, for humans, begins as early as when the brain begins to recognize faces. Consumer socialization soon follows suit; taking cornflakes out of a particular box every morning for breakfast, putting on shoes with three stripes on your toddler’s feet … Continue reading

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Retailing and the FDI Debate

Retailing is the interface between the producer and the individual consumer buying for personal consumption. The Indian Retail Industry, which contributes 14% to the national GDP, is largely an unorganized market. Only 4% of the industry is organized, and it … Continue reading

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