Category Archives: General

Brandscapes gets Empowered!

Brandscapes organised two days of amazing, inspiring and insightful presentation training for our employees on 15th and 16th Nov, 2013. Mr. Pranesh Misra, our Chairman and Managing Director, believes that visualisation is the key to our work and hence we need to … Continue reading

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Brandscapes Worldwide & Coca-Cola Company Win the Best Paper Award at 23rd MRSI Annual Seminar

The 23rd Market Research Society of India Annual Seminar was held in Mumbai on 11th and 12th November. Brandscapes Worldwide and Coca-Cola Company won the Best Paper Award for their paper titled, “Mobile Based Consumption Tracking”. This paper presented the learning derived from … Continue reading

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The Great Indian Online bazaar (E-Tailing in India: A Snapshot)

According to a recent report by the IAMAI the ecommerce industry in India is pegged at INR 630 Bn by December 2013 year end with a 33% jump from December 2012. To put this in context, as per the India … Continue reading

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Culture drives Behaviour

A Country is defined not only by its geography but also by its history, culture, religion and economic development. Individuals from different countries can be differentiated on the basis of the products they consume, their overall lifestyle, and even the … Continue reading

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The Indian Consumer is Changing ….

India is undeniably mammoth. A billion people, topped up with the population of Australia each year! And now a sizeable number of these people have money to spend- the Indian rich out-number the population of several developed markets put together. … Continue reading

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Online Groceries – Here to stay?

All of you who read the blog – Technology trends in MR – would agree that technology has made the lives of researchers much more interesting and easier. An excited call from a friend last evening pushed me into evaluating … Continue reading

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Entrepreneur Decode – The ‘Milk Van’ Library Model

Reading e-books is a fast-growing trend. But for many, the charm of reading a physical copy still remains. In a quest to find a library close to my residence in Mumbai, I stumbled upon a very innovative business idea, Just … Continue reading

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Olympics 2012 – Medals vs Mettle

So the London 2012 Olympics have ended and the final medal tally is in[i]. Ranked purely by the number of medals won, the top three are: United States (104), China (88) and Russia (82). But does this single figure accurately … Continue reading

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Micro Finance can help fulfill India’s Vision 2020

Ex- President A.P.J Kalam dedicated his book“India 2020: A Vision for the New Millennium” to a young girl whom he met on his travels across India. When asked, “What is your dream?” the young girl replied “I want to live … Continue reading

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Global Mega Trends to Influence Marketers

According to the World Advertising Research Center, Coca-Cola, the soft drinks giant, plans to adapt its strategy in order to reflect global “mega-trends” such as urbanisation, consumer empowerment and the ageing of the population in many markets. The first of … Continue reading

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