Category Archives: General

Olympics 2012 – Medals vs Mettle

So the London 2012 Olympics have ended and the final medal tally is in[i]. Ranked purely by the number of medals won, the top three are: United States (104), China (88) and Russia (82). But does this single figure accurately … Continue reading

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Micro Finance can help fulfill India’s Vision 2020

Ex- President A.P.J Kalam dedicated his book“India 2020: A Vision for the New Millennium” to a young girl whom he met on his travels across India. When asked, “What is your dream?” the young girl replied “I want to live … Continue reading

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Global Mega Trends to Influence Marketers

According to the World Advertising Research Center, Coca-Cola, the soft drinks giant, plans to adapt its strategy in order to reflect global “mega-trends” such as urbanisation, consumer empowerment and the ageing of the population in many markets. The first of … Continue reading

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The Q-Pad

Technology I would like to see happen….. The Q-Pad for Researchers I was passing by the MR cell today and saw a mammoth stack of filled-out questionnaires lying on a table. These were the result of yesterday’s fieldwork involving 1200 … Continue reading

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School with a View

 In this blog post, I would like to walk my readers through the journey that two startups took, namely, my company Brandscapes, and our client Value Budget Housing Corporation. VBHC is a housing development company floated by a bunch of … Continue reading

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