Category Archives: SMM

Can Videocon move up the price ladder?

Sep 17, 2012, Business Standard – Price upgrades can be hard to get right and brand renovations take a lot of time and money. Above all, it can be difficult to transform customers’ perceptions. However, mass market brand Videocon believes … Continue reading

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Does a Celebrity maketh a Brand or vice-a-versa?

The debate has been going on for a while and it continues. Who is bigger? Is it the brand or is it the celebrity? Source – http://www.adidas.com Brands and celebrities always go together, more so if you take a sport … Continue reading

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Brands that listen make better friends!

In today’s world, where ‘trending topic‘ has replaced ‘wildfire‘ as the synonym for hot news, whether you like it or not; you simply cannot ignore the omnipresence of social media. The fact that the first word of the attack on … Continue reading

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Social Media – Some trends

Most web posts, press articles and cocktail conversations appear to hover round this fast-growing phenomenon called Social Media. Marketers are trying it out, analysts are examining it, consultants are spouting ‘gyaan’, while the youth quietly goes about using it, making … Continue reading

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Why People Blog?

It’s not rocket science that with the popularity and power of the Internet growing all over the world, online marketing has become a high interest topic. Early marketing applications started with banner and pop-up ads recently moved to tools such … Continue reading

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Social Media: Are you on it?

Customer dynamics on the Social web Wikipedia describes Social media as media for social interaction, using highly accessible and scalable communication techniques. It is the use of web-based and mobile technologies to turn communication into interactive dialogue. However Social Media … Continue reading

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