Tag Archives: Branding

Brandscapes Worldwide & Coca-Cola Company Win the Best Paper Award at 23rd MRSI Annual Seminar

The 23rd Market Research Society of India Annual Seminar was held in Mumbai on 11th and 12th November. Brandscapes Worldwide and Coca-Cola Company won the Best Paper Award for their paper titled, “Mobile Based Consumption Tracking”. This paper presented the learning derived from … Continue reading

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Can Videocon move up the price ladder?

Sep 17, 2012, Business Standard – Price upgrades can be hard to get right and brand renovations take a lot of time and money. Above all, it can be difficult to transform customers’ perceptions. However, mass market brand Videocon believes … Continue reading

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Healthcare – Any time, Anywhere

Mobile telephony, information technology, cloud computing, UID’s have become a way of life. There was a time when these technologies were merely food for science fiction, but now we cannot imagine a world without them. Technology is all over the … Continue reading

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