Tag Archives: Coca Cola

Brandscapes Worldwide & Coca-Cola Company Win the Best Paper Award at 23rd MRSI Annual Seminar

The 23rd Market Research Society of India Annual Seminar was held in Mumbai on 11th and 12th November. Brandscapes Worldwide and Coca-Cola Company won the Best Paper Award for their paper titled, “Mobile Based Consumption Tracking”. This paper presented the learning derived from … Continue reading

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Does a Celebrity maketh a Brand or vice-a-versa?

The debate has been going on for a while and it continues. Who is bigger? Is it the brand or is it the celebrity? Source – http://www.adidas.com Brands and celebrities always go together, more so if you take a sport … Continue reading

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