Tag Archives: Consulting

Catchment Analysis for Retailers

Different businesses have their respective key “P”s of the marketing mix. For a manufacturing company it is their “Product”, for the beverage giant it is “promotion” and for the commodity business it is the “price”. However, for the retailers the … Continue reading

Posted in Advertising, Branding, Consulting, MR, Retail, SMM | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Brandscapes gets Empowered!

Brandscapes organised two days of amazing, inspiring and insightful presentation training for our employees on 15th and 16th Nov, 2013. Mr. Pranesh Misra, our Chairman and Managing Director, believes that visualisation is the key to our work and hence we need to … Continue reading

Posted in Consulting, General | Tagged , , , , , , , , , | Leave a comment

What companies winning at Big Data do differently?

Big Data is high-volume, high-velocity and high-variety information that requires specialized and innovative forms of storage and analysis for enhanced insight and decision making. Staggering statistics mentioned in prior articles depict the amount of data being generated every day. To … Continue reading

Posted in Analytics, Big Data, Consulting | Tagged , , , , , , , , | Leave a comment

Dressing is a way of life …

“Dressing is a way of life” is a popular quote by designer Yves Saint Laurent. But what is the way of life and therefore dressing in India right now? My take is that it is constantly evolving and adapting to … Continue reading

Posted in Consulting, MR | Tagged , , , , | Leave a comment

Brands that listen make better friends!

In today’s world, where ‘trending topic‘ has replaced ‘wildfire‘ as the synonym for hot news, whether you like it or not; you simply cannot ignore the omnipresence of social media. The fact that the first word of the attack on … Continue reading

Posted in Consulting, MR, SMM | Tagged , , , , , , , , , | Leave a comment

School with a View

 In this blog post, I would like to walk my readers through the journey that two startups took, namely, my company Brandscapes, and our client Value Budget Housing Corporation. VBHC is a housing development company floated by a bunch of … Continue reading

Posted in Consulting, General | Tagged , | Leave a comment

Winning Insights™ For Profitable Growth

Winning Insights™ At Brandscapes Worldwide we are passionately in search of the Winning Insights™ that convert marketing challenges into clear victories. With a comprehensive suite of marketing consulting services, we can extract the most valuable insights from a sea of … Continue reading

Posted in Consulting | Tagged , , , , , | Leave a comment