Tag Archives: Consumer

Culture drives Behaviour

A Country is defined not only by its geography but also by its history, culture, religion and economic development. Individuals from different countries can be differentiated on the basis of the products they consume, their overall lifestyle, and even the … Continue reading

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Social Media: Are you on it?

Customer dynamics on the Social web Wikipedia describes Social media as media for social interaction, using highly accessible and scalable communication techniques. It is the use of web-based and mobile technologies to turn communication into interactive dialogue. However Social Media … Continue reading

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