Tag Archives: Expert Take

The Q-Pad

Technology I would like to see happen….. The Q-Pad for Researchers I was passing by the MR cell today and saw a mammoth stack of filled-out questionnaires lying on a table. These were the result of yesterday’s fieldwork involving 1200 … Continue reading

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The Insight Mindset

There have been many occasions over the last 20 odd years when I have questioned the role that data is expected to play for an organisation. Organisations collect a lot of data either internally or pay for its collection externally. … Continue reading

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Expert Take

Monopoly is not always good. Competition is essential for stimulating growth. Without competition market development is a lonely and tortuous task. Maggi was launched in instant noodle category way back in early 1980s. Today it dominates the category with around … Continue reading

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