Tag Archives: Future

Marketing Gamification

In 2013, Swisscom & Samsung decided to launch Samsung Galaxy S4 smartphone in Switzerland. The product had a unique eye-tracking technology by which the phone knows when you are looking at it. The company designed a promotional strategy around this … Continue reading

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Healthcare – Any time, Anywhere

Mobile telephony, information technology, cloud computing, UID’s have become a way of life. There was a time when these technologies were merely food for science fiction, but now we cannot imagine a world without them. Technology is all over the … Continue reading

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