Tag Archives: insight consulting

Can Videocon move up the price ladder?

Sep 17, 2012, Business Standard – Price upgrades can be hard to get right and brand renovations take a lot of time and money. Above all, it can be difficult to transform customers’ perceptions. However, mass market brand Videocon believes … Continue reading

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Olympics 2012 – Medals vs Mettle

So the London 2012 Olympics have ended and the final medal tally is in[i]. Ranked purely by the number of medals won, the top three are: United States (104), China (88) and Russia (82). But does this single figure accurately … Continue reading

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