Tag Archives: Insights Consulting

Catchment Analysis for Retailers

Different businesses have their respective key “P”s of the marketing mix. For a manufacturing company it is their “Product”, for the beverage giant it is “promotion” and for the commodity business it is the “price”. However, for the retailers the … Continue reading

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Does a Celebrity maketh a Brand or vice-a-versa?

The debate has been going on for a while and it continues. Who is bigger? Is it the brand or is it the celebrity? Source – http://www.adidas.com Brands and celebrities always go together, more so if you take a sport … Continue reading

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Technology Trends in MR

Imagine yourself lugging bags after a few hours of grocery shopping and a jovial guy approaches you with a bunch of papers and a pen in his hands. All your receptiveness goes down the drain once you figure out that … Continue reading

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The Q-Pad

Technology I would like to see happen….. The Q-Pad for Researchers I was passing by the MR cell today and saw a mammoth stack of filled-out questionnaires lying on a table. These were the result of yesterday’s fieldwork involving 1200 … Continue reading

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The Insight Mindset

There have been many occasions over the last 20 odd years when I have questioned the role that data is expected to play for an organisation. Organisations collect a lot of data either internally or pay for its collection externally. … Continue reading

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Winning Insights™ For Profitable Growth

Winning Insights™ At Brandscapes Worldwide we are passionately in search of the Winning Insights™ that convert marketing challenges into clear victories. With a comprehensive suite of marketing consulting services, we can extract the most valuable insights from a sea of … Continue reading

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