Tag Archives: Insights

Relevance Marketing in Retail through loyalty card programs

A few days ago, as I was clearing my inbox, I stumbled across an e-mail I had received from an Indian retail chain. It was regarding the loyalty card I hold with them, on which I accumulate points whenever I … Continue reading

Posted in Analytics, Big Data, Branding, Retail | Tagged , , , , , , , , , , | Leave a comment

What companies winning at Big Data do differently?

Big Data is high-volume, high-velocity and high-variety information that requires specialized and innovative forms of storage and analysis for enhanced insight and decision making. Staggering statistics mentioned in prior articles depict the amount of data being generated every day. To … Continue reading

Posted in Analytics, Big Data, Consulting | Tagged , , , , , , , , | Leave a comment

The Indian Consumer is Changing ….

India is undeniably mammoth. A billion people, topped up with the population of Australia each year! And now a sizeable number of these people have money to spend- the Indian rich out-number the population of several developed markets put together. … Continue reading

Posted in Consulting, General, Retail, SMM | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Can Videocon move up the price ladder?

Sep 17, 2012, Business Standard – Price upgrades can be hard to get right and brand renovations take a lot of time and money. Above all, it can be difficult to transform customers’ perceptions. However, mass market brand Videocon believes … Continue reading

Posted in Branding, Consulting, SMM | Tagged , , , , , , , , , , , , , , | Leave a comment

Will Kirana Stores survive the onslaught of Modern Retail?

All the discussion about the government allowing the entry of retail giants like Walmart into India, ended up in traditional stores being portrayed as hapless victims. Well, the reality seems to be far from it! According to IBEF, the size … Continue reading

Posted in Consulting, Retail | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Technology Trends in MR

Imagine yourself lugging bags after a few hours of grocery shopping and a jovial guy approaches you with a bunch of papers and a pen in his hands. All your receptiveness goes down the drain once you figure out that … Continue reading

Posted in Consulting, MR | Tagged , , , , , , , , , , , , , , , , , , , , , | 9 Comments

Olympics 2012 – Medals vs Mettle

So the London 2012 Olympics have ended and the final medal tally is in[i]. Ranked purely by the number of medals won, the top three are: United States (104), China (88) and Russia (82). But does this single figure accurately … Continue reading

Posted in Consulting, General | Tagged , , , , , , , , , , , , , , , | 7 Comments