Tag Archives: Insights

Global Mega Trends to Influence Marketers

According to the World Advertising Research Center, Coca-Cola, the soft drinks giant, plans to adapt its strategy in order to reflect global “mega-trends” such as urbanisation, consumer empowerment and the ageing of the population in many markets. The first of … Continue reading

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The Q-Pad

Technology I would like to see happen….. The Q-Pad for Researchers I was passing by the MR cell today and saw a mammoth stack of filled-out questionnaires lying on a table. These were the result of yesterday’s fieldwork involving 1200 … Continue reading

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The Insight Mindset

There have been many occasions over the last 20 odd years when I have questioned the role that data is expected to play for an organisation. Organisations collect a lot of data either internally or pay for its collection externally. … Continue reading

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Dressing is a way of life …

“Dressing is a way of life” is a popular quote by designer Yves Saint Laurent. But what is the way of life and therefore dressing in India right now? My take is that it is constantly evolving and adapting to … Continue reading

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Brands that listen make better friends!

In today’s world, where ‘trending topic‘ has replaced ‘wildfire‘ as the synonym for hot news, whether you like it or not; you simply cannot ignore the omnipresence of social media. The fact that the first word of the attack on … Continue reading

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Healthcare – Any time, Anywhere

Mobile telephony, information technology, cloud computing, UID’s have become a way of life. There was a time when these technologies were merely food for science fiction, but now we cannot imagine a world without them. Technology is all over the … Continue reading

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School with a View

 In this blog post, I would like to walk my readers through the journey that two startups took, namely, my company Brandscapes, and our client Value Budget Housing Corporation. VBHC is a housing development company floated by a bunch of … Continue reading

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