Tag Archives: Kirana

Catchment Analysis for Retailers

Different businesses have their respective key “P”s of the marketing mix. For a manufacturing company it is their “Product”, for the beverage giant it is “promotion” and for the commodity business it is the “price”. However, for the retailers the … Continue reading

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Relevance Marketing in Retail through loyalty card programs

A few days ago, as I was clearing my inbox, I stumbled across an e-mail I had received from an Indian retail chain. It was regarding the loyalty card I hold with them, on which I accumulate points whenever I … Continue reading

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Will Kirana Stores survive the onslaught of Modern Retail?

All the discussion about the government allowing the entry of retail giants like Walmart into India, ended up in traditional stores being portrayed as hapless victims. Well, the reality seems to be far from it! According to IBEF, the size … Continue reading

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