Tag Archives: Market Research

Relevance Marketing in Retail through loyalty card programs

A few days ago, as I was clearing my inbox, I stumbled across an e-mail I had received from an Indian retail chain. It was regarding the loyalty card I hold with them, on which I accumulate points whenever I … Continue reading

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Brandscapes Worldwide & Coca-Cola Company Win the Best Paper Award at 23rd MRSI Annual Seminar

The 23rd Market Research Society of India Annual Seminar was held in Mumbai on 11th and 12th November. Brandscapes Worldwide and Coca-Cola Company won the Best Paper Award for their paper titled, “Mobile Based Consumption Tracking”. This paper presented the learning derived from … Continue reading

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Technology Trends in MR

Imagine yourself lugging bags after a few hours of grocery shopping and a jovial guy approaches you with a bunch of papers and a pen in his hands. All your receptiveness goes down the drain once you figure out that … Continue reading

Posted in Consulting, MR | Tagged , , , , , , , , , , , , , , , , , , , , , | 9 Comments