Tag Archives: Marketing

Catchment Analysis for Retailers

Different businesses have their respective key “P”s of the marketing mix. For a manufacturing company it is their “Product”, for the beverage giant it is “promotion” and for the commodity business it is the “price”. However, for the retailers the … Continue reading

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Marketing Gamification

In 2013, Swisscom & Samsung decided to launch Samsung Galaxy S4 smartphone in Switzerland. The product had a unique eye-tracking technology by which the phone knows when you are looking at it. The company designed a promotional strategy around this … Continue reading

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Brandscapes Worldwide & Coca-Cola Company Win the Best Paper Award at 23rd MRSI Annual Seminar

The 23rd Market Research Society of India Annual Seminar was held in Mumbai on 11th and 12th November. Brandscapes Worldwide and Coca-Cola Company won the Best Paper Award for their paper titled, “Mobile Based Consumption Tracking”. This paper presented the learning derived from … Continue reading

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What companies winning at Big Data do differently?

Big Data is high-volume, high-velocity and high-variety information that requires specialized and innovative forms of storage and analysis for enhanced insight and decision making. Staggering statistics mentioned in prior articles depict the amount of data being generated every day. To … Continue reading

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Global Mega Trends to Influence Marketers

According to the World Advertising Research Center, Coca-Cola, the soft drinks giant, plans to adapt its strategy in order to reflect global “mega-trends” such as urbanisation, consumer empowerment and the ageing of the population in many markets. The first of … Continue reading

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Social Media – Some trends

Most web posts, press articles and cocktail conversations appear to hover round this fast-growing phenomenon called Social Media. Marketers are trying it out, analysts are examining it, consultants are spouting ‘gyaan’, while the youth quietly goes about using it, making … Continue reading

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Winning Insights™ For Profitable Growth

Winning Insights™ At Brandscapes Worldwide we are passionately in search of the Winning Insights™ that convert marketing challenges into clear victories. With a comprehensive suite of marketing consulting services, we can extract the most valuable insights from a sea of … Continue reading

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