Tag Archives: Marketing

Catchment Analysis for Retailers

Different businesses have their respective key “P”s of the marketing mix. For a manufacturing company it is their “Product”, for the beverage giant it is “promotion” and for the commodity business it is the “price”. However, for the retailers the … Continue reading

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Marketing Gamification

In 2013, Swisscom & Samsung decided to launch Samsung Galaxy S4 smartphone in Switzerland. The product had a unique eye-tracking technology by which the phone knows when you are looking at it. The company designed a promotional strategy around this … Continue reading

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Brandscapes Worldwide & Coca-Cola Company Win the Best Paper Award at 23rd MRSI Annual Seminar

The 23rd Market Research Society of India Annual Seminar was held in Mumbai on 11th and 12th November. Brandscapes Worldwide and Coca-Cola Company won the Best Paper Award for their paper titled, “Mobile Based Consumption Tracking”. This paper presented the learning derived from … Continue reading

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What companies winning at Big Data do differently?

Big Data is high-volume, high-velocity and high-variety information that requires specialized and innovative forms of storage and analysis for enhanced insight and decision making. Staggering statistics mentioned in prior articles depict the amount of data being generated every day. To … Continue reading

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Global Mega Trends to Influence Marketers

According to the World Advertising Research Center, Coca-Cola, the soft drinks giant, plans to adapt its strategy in order to reflect global “mega-trends” such as urbanisation, consumer empowerment and the ageing of the population in many markets. The first of … Continue reading

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Social Media – Some trends

Most web posts, press articles and cocktail conversations appear to hover round this fast-growing phenomenon called Social Media. Marketers are trying it out, analysts are examining it, consultants are spouting ‘gyaan’, while the youth quietly goes about using it, making … Continue reading

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Winning Insights™ For Profitable Growth

Winning Insights™ At Brandscapes Worldwide we are passionately in search of the Winning Insights™ that convert marketing challenges into clear victories. With a comprehensive suite of marketing consulting services, we can extract the most valuable insights from a sea of … Continue reading

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Expert Take

Monopoly is not always good. Competition is essential for stimulating growth. Without competition market development is a lonely and tortuous task. Maggi was launched in instant noodle category way back in early 1980s. Today it dominates the category with around … Continue reading

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Why People Blog?

It’s not rocket science that with the popularity and power of the Internet growing all over the world, online marketing has become a high interest topic. Early marketing applications started with banner and pop-up ads recently moved to tools such … Continue reading

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Social Media: Are you on it?

Customer dynamics on the Social web Wikipedia describes Social media as media for social interaction, using highly accessible and scalable communication techniques. It is the use of web-based and mobile technologies to turn communication into interactive dialogue. However Social Media … Continue reading

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