Tag Archives: Retail

Relevance Marketing in Retail through loyalty card programs

A few days ago, as I was clearing my inbox, I stumbled across an e-mail I had received from an Indian retail chain. It was regarding the loyalty card I hold with them, on which I accumulate points whenever I … Continue reading

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The Great Indian Online bazaar (E-Tailing in India: A Snapshot)

According to a recent report by the IAMAI the ecommerce industry in India is pegged at INR 630 Bn by December 2013 year end with a 33% jump from December 2012. To put this in context, as per the India … Continue reading

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Retailing and the FDI Debate

Retailing is the interface between the producer and the individual consumer buying for personal consumption. The Indian Retail Industry, which contributes 14% to the national GDP, is largely an unorganized market. Only 4% of the industry is organized, and it … Continue reading

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Will Kirana Stores survive the onslaught of Modern Retail?

All the discussion about the government allowing the entry of retail giants like Walmart into India, ended up in traditional stores being portrayed as hapless victims. Well, the reality seems to be far from it! According to IBEF, the size … Continue reading

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