Tag Archives: technology

Marketing Gamification

In 2013, Swisscom & Samsung decided to launch Samsung Galaxy S4 smartphone in Switzerland. The product had a unique eye-tracking technology by which the phone knows when you are looking at it. The company designed a promotional strategy around this … Continue reading

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The Great Indian Online bazaar (E-Tailing in India: A Snapshot)

According to a recent report by the IAMAI the ecommerce industry in India is pegged at INR 630 Bn by December 2013 year end with a 33% jump from December 2012. To put this in context, as per the India … Continue reading

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Culture drives Behaviour

A Country is defined not only by its geography but also by its history, culture, religion and economic development. Individuals from different countries can be differentiated on the basis of the products they consume, their overall lifestyle, and even the … Continue reading

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Entrepreneur Decode – The ‘Milk Van’ Library Model

Reading e-books is a fast-growing trend. But for many, the charm of reading a physical copy still remains. In a quest to find a library close to my residence in Mumbai, I stumbled upon a very innovative business idea, Just … Continue reading

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Technology Trends in MR

Imagine yourself lugging bags after a few hours of grocery shopping and a jovial guy approaches you with a bunch of papers and a pen in his hands. All your receptiveness goes down the drain once you figure out that … Continue reading

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